Designing Wareham: Officials pitch new logo, tagline

Sep 9, 2019

Town officials are hoping to give Wareham’s image a facelift with the help of a new logo and tagline, and they want the public to help them decide.

Town Planner Kenneth Buckland said that because there are many new ideas and projects in town, officials are looking to create a new brand for the town to accompany those changes.

The logos and taglines were developed by Schneider Associates, a Boston-based marketing and public relations firm, and have undergone some revisions following feedback from town officials.

Buckland said the taglines and logos will likely be used on the town’s website, correspondence, and on t-shirts.

The proposed taglines are:

Off-Cape and On the Rise

It’s Better Before the Bridges

No Cape Necessary

Miles of Coastline, Not Traffic

A Destination, Not a Gateway

Buckland said that officials are hoping to communicate that Wareham is “a good place to live, work, and play,” and that the town has “a great future as a community.”

The town seal will remain unchanged.

To weigh in, fill out the survey here.